Management | Simply Solar


4 owners with 4 perfect disciplines for the solar business.

Jake Hassid
Director of Operations, COO


Jake Hassid is the Director of Operations at Simply Solar and oversees day-to-day operations, managing the production of residential and commercial solar projects. He spearheaded the creation of an ultra-efficient, customer-first, installation process which ensures that each and every installation is completed to the same exacting standards. He directs sales strategy and has advised multiple local solar distributors, vendors, and installers on best practices for sales and installation process design. As the operations head, he manages all internal and external operations crews, addressing and resolving issues with great efficacy. Jake is responsible for acquiring and negotiating terms with new vendors and manages all product decisions through a thorough understanding of industry trends and system best practices.

Jake is a graduate of UC Davis, with a degree in Neurobiology, and has extensive experience in the construction and solar industries. At Simply Solar and at prior companies, he is consistently a top consultant and educator and has spoken for numerous industry and business groups. This includes advising to promote the broader adoption of solar through a more thorough understanding of the permitting and regulatory process.

Sean Green

Chief Technology Officer, CFO


Sean Green is Simply Solar’s CTO, where he is responsible for the execution and creation of core technology infrastructure. Through the implementation and development of custom, leading-edge software, he has helped Simply Solar become one of the most efficient, customer-focused, solar companies in Northern California. These technologies include custom quoting software, sales and marketing infrastructure, and a robust analytics platform to help improve decision making throughout the organization. He leads the marketing team and directs the strategy and brand direction. He also oversees Simply Solar’s finances and is responsible for increasing capital and growth through effective risk management and partnerships with appropriate banks and investors.

Prior to Simply Solar, Sean worked for multiple Silicon Valley startups, leading marketing and analytics efforts to assist in decision making affecting millions of users. He holds a degree in Mechanical Engineering and Robotics from Cal Poly and has been featured in articles regarding solar power from Microsoft and Santa Rosa Chamber’s YPN.

Sam Prom
Responsible Managing Officer

Sam Prom is Simply Solar’s Responsible Managing Officer and ensures that all installations are performed to industry best-practices. With over a decade of experience installing and overseeing hundreds of commercial and residential projects, he ensures that the quality of Simply Solar’s installations is unparalleled. He is responsible for vetting product-lines and installation practices, which puts Simply Solar at the cutting-edge for installation quality. Through proprietary R&D, led by Sam, Simply Solar is able to outperform many companies with leak-proof, aesthetically pleasing systems which can be installed in any number of custom configurations. With his wealth of industry knowledge, Sam is responsible for maintaining many of Sonoma County’s largest installations and frequently consults for other vendors throughout the industry.

Ben Goldberg

Sales Development Director


Ben Goldberg is the Sales Development Director at Simply Solar, where he facilitates the acquisition of new business partnerships and assists in sales support and strategy execution. He is an extremely active member in the local community, and holds key relationships with many local business owners, helping to promote Simply Solar and its mission as a clean energy provider and community organization. Through public outreach, event organization, and planning, he leads the development of new sales channels and partnerships, influencing policy on brand and sales direction.

Ben is a board member for the Marin Builders Association and was named “Ambassador of the Year” for the Santa Rosa Chamber of Commerce. As a Sonoma native, he has strong ties to his community, is active in several charitable organizations and regularly volunteers his time to support local causes. He has been a champion of solar energy for many years, and through his efforts, helped Simply Solar grow as a company that puts people and the environment first.